How to build a business from idea to launch | LON

This masterclass is designed to take you from idea to launch, with the exact thinking and steps used to build a real business, not just a cute brand.

We start at the beginning, the why behind your idea, the real problem you are solving, and how to turn that problem into a product people actually pay for. Then we build the full foundation around it, your offer, your pricing, your brand, your content, your marketing, your website, your distribution, your legal setup, your taxes, and the systems that keep it running.

You will leave knowing what to do in order, what to focus on first, and how to move like a business owner from day one.

What will we learn from this masterclass?

The why and the strategy: How to choose the right business idea, understand your deeper why, and set a clear goal for what you want the business to do for your life, income, and lifestyle.

• Problem, solution, product:How to spot a real problem in the market, validate demand, and turn the solution into a product or service that sells, without wasting months building something nobody wants.
• Market research and your niche: How to research your niche properly, find your target customer, study competitors the right way, and identify your gap in the market.
• Your offer, pricing, and profit plan: How to build an offer that is easy to understand and hard to ignore, set pricing with confidence, calculate profit margins, and plan your income streams, including services, products, digital products, and add ons.
• Value proposition and USP: How to communicate why someone should buy from you, not the next person, and turn your uniqueness into clear messaging that converts.
• Branding that builds trust: How to create a premium brand identity, visuals, tone of voice, and brand story, so your business looks established even when you are just starting.
• Marketing foundations: How to attract attention, build trust, and convert that attention into sales, using simple frameworks that work in any industry.
• Content pillars and content systems: How to build your content pillars, plan what to post, create content that sells without begging, and set up a content routine you can maintain consistently.
• Sales channels and online distribution: Where to sell, how to choose your main platform, how to create multiple channels, and how to avoid being dependent on one app, including website, social platforms, marketplaces, email, and partnerships.
• Website that actually converts: What pages you need, what to write on them, product page structure, trust builders, FAQs, policies, and the customer journey that turns visitors into buyers.
• Suppliers, sourcing, and production: How to find suppliers, evaluate quality, negotiate, protect yourself, avoid scams, and build a supply chain you can scale.
• Operations and systems: How to set up simple systems for orders, fulfilment, customer service, stock, and quality control, so your business can run smoothly as it grows.
• Shipping and selling internationally: How to price shipping, ship to different countries, handle customs, delivery expectations, tracking, returns, and how to protect your margins when selling worldwide.
• Legal setup and Companies House basics: How to register your business, choose your structure, set up your legal name, and what you need in place to operate professionally from day one.
• Taxes, record keeping and financial habits: What you need to know about taxes, how to track income and expenses, the basics of staying compliant, and smart habits that keep your business clean and scalable.
• Launch plan and first sales strategy: How to launch without overwhelm, build hype, create your first sales plan, and get your first consistent customers, even if you have a small audience.
• Growth and next steps: How to analyse what is working, improve your offer, build repeat customers, and create a roadmap to scale your business beyond your time.