From service to sales | LON

This masterclass is designed to help beauty professionals move from relying only on appointments to building a product based income stream that can grow beyond their time.

What will we learn from this masterclass?

• What products to sell: How to identify the right product opportunities based on your current clients, services, and industry knowledge. You will be guided on how to turn the problems your clients already have into products they are ready to buy.
• Market research: We will cover how to research your market properly, understand demand, and position your product so it stands out within your niche.
• How to source a vendor: You will also learn how to find and evaluate reliable vendors and suppliers, understand production options, and make confident sourcing decisions without wasting time or money.
• Brand building: The class will guide you through how to build your product brand, including naming, positioning, pricing, and creating a professional identity that fits your existing business.
• Marketing/ content strategy: A key part of the session focuses on the difference between service marketing and product marketing. You will learn how to adjust your content strategy, how to sell without appointments, and how to turn your existing clients into repeat product customers.
• Online distribution /website: You will also be shown how to set up your online store, structure your website for sales, and understand the basics of fulfilment and distribution so your products reach your customers smoothly.
• Launch strategy: Finally, the session will cover how to launch your product properly, including how to prepare your audience, create demand before release, and introduce your product in a way that generates strong initial sales.

This masterclass will give you a clear roadmap to help you move from trading time for money to building a beauty business that can grow and scale.