{"product_id":"from-service-to-sales-lon","title":"From service to sales | BIRM","description":"\u003cp\u003eThis masterclass is designed to help beauty professionals move from relying only on appointments to building a product based income stream that can grow beyond their time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat will we learn from this masterclass?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat products to sell: \u003c\/strong\u003eHow to identify the right product opportunities based on your current clients, services, and industry knowledge. You will be guided on how to turn the problems your clients already have into products they are ready to buy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket research: \u003c\/strong\u003eWe will cover how to research your market properly, understand demand, and position your product so it stands out within your niche.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to source a vendor: \u003c\/strong\u003eYou will also learn how to find and evaluate reliable vendors and suppliers, understand production options, and make confident sourcing decisions without wasting time or money.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand building: \u003c\/strong\u003eThe class will guide you through how to build your product brand, including naming, positioning, pricing, and creating a professional identity that fits your existing business.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing\/ content strategy: \u003c\/strong\u003eA\u003cstrong\u003e \u003c\/strong\u003ekey part of the session focuses on the difference between service marketing and product marketing. You will learn how to adjust your content strategy, how to sell without appointments, and how to turn your existing clients into repeat product customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline distribution \/website: \u003c\/strong\u003eYou will also be shown how to set up your online store, structure your website for sales, and understand the basics of fulfilment and distribution so your products reach your customers smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaunch strategy: \u003c\/strong\u003eFinally, the session will cover how to launch your product properly, including how to prepare your audience, create demand before release, and introduce your product in a way that generates strong initial sales.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis masterclass will give you a clear roadmap to help you move from trading time for money to building a beauty business that can grow and scale.\u003c\/span\u003e\u003c\/p\u003e","brand":"GO GLUELESS ACADEMY","offers":[{"title":"Default Title","offer_id":56686970732921,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/8238\/3655\/files\/IMG-5801.png?v=1771363448","url":"https:\/\/gogluelessacademy.myshopify.com\/products\/from-service-to-sales-lon","provider":"GO GLUELESS ACADEMY","version":"1.0","type":"link"}